When you are fueled by your fans, passionate about your message and recognized by industry leaders for your achievements, you’ve got it made as a musician.
This is Ontario based Juno-nominated, folk singer-songwriter Craig Cardiff in a nutshell. Craig writes and sings songs that expose the human condition, putting a magnifying glass to the clumsier, less proud moments. A pioneer of alternative venue touring, he can turn any setting into an intimate affair, infusing his music and lyrics with an uncompromising humanism.
His song Dirty Old Town has reached GOLD status here in Canada, he has 16 live and studio albums to date, and is signed with one of Canada’s most special labels, True North Records. The recent release of Craig’s new single “Yellowknife” generated buzz regarding who would be charged with filming and producing the music video. A contest entitled “the Great Yellowknife Music Video Challenge” took place back in July 2020 and offered Yukon-based filmmakers a 48-hour time limit to shoot an edit a three-minute video for Craig’s review. Benjamin McGregor won with this video, showcasing footage of Yellowknife locals, dancing, swimming, biking and skateboarding, cut with shots of Craig singing from home.